Matt Haddad Chief Executive Officer Matt is a breeding and processing specialist in the cannabis industry. He has helped build multiple successful cannabis companies ranging from breeding to extraction & post refinement. He is widely known as a thought leader in the industry and speaks at multiple cannabis events including the CBD expo in San Diego and Texas Hemp Conventions. Matt is a cannasseur of top-quality cannabis products and has helped develop some of the leading strains in the hemp & cannabis industries grown today. His direct to consumer brand, Smoking Icons, is a top shelf product full of premium hemp flower exclusively bred by Trilogene Seeds. Matt currently serves as the CEO of both Trilogene Seeds and Smoking Icons.